What is Personal Information?
The term “Personal Information” refers to any information that can be used to identify you as an individual. It can include, among other things, your name, address, age, gender, personal financial history and social insurance or social security number.
Why is Personal Information Collected?
- To Provide Superior Customer Service to our Guests
Personal Information is collected to assist us in making your reservation and providing the services you request at the Golden Door, to ensure we meet your needs while you are staying with us and/or to allow us to contact you in relation to matters that arise from your stay with us. By keeping certain stay-related Personal Information on file, such as information regarding guest history and itemized spending, guests of the Golden Door have the ability to confirm prior transactions and reconcile statements or invoices.
- To Keep Our Guests Informed
We may use the Personal Information you provide to send you information regarding our services, to advise you of promotions, or to inform you of offers or other information that may be of interest to you. To do this, your information may be shared with a third party, including a customer relationship management company and/or a marketing and communications company. These companies are under contract with Golden Door and are contractually required to protect all guest information to which they may have access. If you do not wish to receive information from Golden Door, you may indicate your wishes on your registration card when you stay with us or you may advise us by sending an e-mail to: firstname.lastname@example.org.
- For Marketing Research
Finally, we may wish to contact guests to conduct surveys or focus groups to receive your views of our property and service delivery. Such information may be collected by a third party under contract with us and they will be contractually required to protect your Personal Information as explained below. Occasionally we will combine information from a number of guests to better understand trends and guest expectations. When this occurs, all identifiers are removed and the aggregate information cannot be linked to any specific guests.
How is Personal Information Collected?
- On Our Website
A. Initially Upon Contact With Our Website
B. While Browsing Our Web Site
C. Making a Purchase on Our Web Site
When making a purchase, you will be asked to complete a form that includes your contact information and payment information. The form is secure (see below). When the form is complete, your credit card number will be verified using a checking sequence, and once this is confirmed we authorize payment for the amount shown on your order form. Once your transaction is confirmed you will see a ‘Thank You’ screen, and if you requested an e-mail confirmation it will be sent within a few moments. Again, due to the personal nature of the information you give when making a purchase through our website, the form is secure; your credit card number is protected with the most sophisticated encryption technology available and is transmitted on a private network. We retain a log file of transactions at our website, excluding your credit card number, connected to your ID number. We will then use that information to assist in any inquiries about your transaction. We also occasionally combine information from a number of web visitors in a way that does not identify any user, in order to identify user patterns.
- When Making a Reservation
A. On Our Web Site
B. During your stay at the Golden Door
During your stay, we record your itemized spending to properly assemble your folio, which sets out your package and other expenses billed to your room. We also record this information to comply with financial reporting requirements, including those imposed by our auditors and government regulators. We may also collect certain information as required by local laws (e.g. passport number). Information particular to your stay may also be stored (i.e. health issues, payment difficulties, special requests, service issues). This stay specific information is stored in the property management system at Golden Door and is combined with information from previous visits that you have made. You may advise Golden Door if you do not want personal preferences shared. In addition, we may retain the content of any document (including letters, comment cards, electronic documents such as e-mails and other similar forms of communication) that you send us before, during or following your stay. This information may be shared with employees of Golden Door but will not be shared with any third party other than those contractually engaged by us for a specific, related purpose. Further, when making a reservation, we may also ask you to complete a Health & Fitness Profile so that we may understand your medical history. We use this medical information to develop exercise, spa and other physical activity programs that are appropriate for your medical condition. We will not share this information with any third party, other than with our on-site contractors and third party service providers who will assist you in your exercise, spa and other physical activity programs. We will ensure that all such contractors and third party service providers are contractually obligated to ensure that any such information that we share with them is kept in strictly confidence. If you do not wish to submit such medical information to Golden Door, or for us to share this information with our on-site contractors and third party service providers, you may indicate your wishes on your registration card when you stay with us or you may advise us by sending an e-mail to: email@example.com.
HOW DO WE STORE PERSONAL INFORMATION?
At the Spa
Golden Door goes to great measures to ensure that all Personal Information is kept in a secure location, be it a database or filing cabinet. Furthermore, we take steps to ensure that only designated individuals have access to this information.
In Our Property Management System
To serve you better, we also store certain guest information in our Property Management System, Maestro. Maestro is a secure database stored on a dedicated server located on Golden Door premises. The stored information may include guest name, address and phone number.. We may also store certain information regarding your service preferences. We also store other transaction information in Maestro, including the number of stays you have had at Golden Door.
In Our Marketing Database
Golden Door maintains a database of Guest information that is used for marketing, promotion and research purposes. Guests will only receive such information if they have provided permission on their registration form, on the Golden Door website, or in some other form. Any information sent provides a clear notice of how to discontinue receiving promotional materials.
What information is not secure?
When you log-in to complete or modify a Booking Profile, Guest Service Profile, your online interaction with us is protected from eavesdropping using the highest level encryption technology based on the browser you use. To ensure your privacy and the protection of information you choose to share with us, we allow only encrypted communications from all of our web forms. It is important to note that any e-mail communication is not secure. This is a risk inherent in the use of e-mail. Please be aware of this when requesting information or sending forms to us by e-mail (for example, from the Contact Us section of our web site). We recommend that you do not include any confidential information (i.e. credit card information) when using e-mail. For your protection, our e-mail responses to you will not include any confidential information. Finally, to be prudent, please be sure to always close your browsers when you are done using a form or the reservation site. Although the session will terminate after a short period of inactivity, it is best to close your browsers immediately upon completion, since while you are logged on it is easier for someone to attempt to get access to your profile.
If I have created a Guest Profile, how is my Personal Information treated?
What Personal Information may be provided to third parties?
How do I access my Personal Information?
We understand that you may like to know what Personal Information we hold about you. We are happy to assist you with your request. To protect your Personal Information, however, we require that you prove your identity to us at the time your request is made. You may make a request to the website representative at Golden Door as set out below. When you make a request in person, we may require you to produce some form of photo identification such as a passport or a driver’s license and you will be asked to sign a request form. When you make a request by other means, we may require the request be made in writing via fax or letter including a copy of a government issued identification and signature. We may also require home and business addresses and phone numbers so we can check them with our files and satisfy ourselves as to your identity. The above information is required to create an audit trail of how the request has been handled. Where a request is made, any correspondence or application may be kept and added to your Personal Information. Golden Door reserves the right to decline access to your Personal Information under certain circumstances. If your Personal Information will not be disclosed, you will be provided with the reasons for this non-disclosure.
How do I Revise my Personal Information?
If at any time you wish to update or access your Personal Information, you can do so by contacting our website representative:
via e-mail at firstname.lastname@example.org
via fax at :760-761-4182
via letter -Attn: General Manager Golden Door 777 Deer Springs Road San Marcos, CA 92069
How long is my Personal Information retained?
Your Personal Information will be stored for the period of time required by law in the jurisdiction of Golden Door holding the information. It may be stored indefinitely by Golden Door as long as there is a business purpose for doing so. From time to time we may delete your Personal Information if you have not stayed with us in a number of years.
How will I know if there are changes to this Policy?
CALIFORNIA RESIDENTS PRIVACY RIGHTS
Companies that collect Personal Information from California residents and disclose such information to third parties for marketing purposes must, in response to a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided or (2) provide a mechanism by which a consumer may opt out of having his or her information shared with third parties. We have elected the second option, and you may request that your personally identifiable information not be shared with third parties by sending your request including your full name, email address and postal address to Golden Door using the contact information below. California residents are entitled to know that they may file grievances and complaints with:
California Department of Consumer Affairs 400 R. Street Suite 1080 Sacramento ,CA 95814
or by phone 916-445-1254 or 800-952-5210; or by e-mail to email@example.com
To whom do I direct questions or concerns regarding this policy?